Book Fair Campaigns · London · Miami · Frankfurt
Your next reader may already be walking the aisles.
Book fairs bring together readers, booksellers, publishers, agents and media in a few concentrated days. We help authors prepare a thoughtful, professional campaign around the fair that suits their book, with every piece approved by you.
Give your story a seat at the global table.
A fair is a focused moment when the book world pays attention. A well-planned campaign helps you use it with purpose, as one chapter of your wider publicity strategy rather than a one-off event.
Professional visibility
Present a polished author brand and book profile that reads well to readers and industry audiences alike.
An introduction to the book world
Fairs draw publishing, bookselling, media and literary communities. Your materials should be ready for that audience.
Room for conversation
Fairs create natural reasons to reach out, follow up and network, whether you attend in person or not.
Content and story angles
A fair gives you timely hooks for social posts, newsletters and press materials, and useful assets that outlast the event.
Momentum for ongoing publicity
Used well, a fair campaign feeds into the longer arc of your launch and marketing plans.
Spring · Industry-focused
London Book Fair
Where publishing gathers to decide what it will read next.
The London Book Fair is a professional, trade-focused event for publishers, rights professionals, agents and other industry specialists. Alongside business meetings, its programme includes conference sessions and author-facing spaces such as Author HQ and the Writers' Summit.
- Dates
- 16–18 March 2027
- Venue
- ExCeL London
- Character
- Trade event centred on publishing business and rightsAdmission policy and ticket types are set by the organiser; please confirm on the official site.
Goals it may support
- Industry-facing author and book positioning
- Professional materials for agent, rights or publisher conversations
- Timely content for a spring publicity push
Preparation notes
- Industry audiences expect concise, professional materials
- Plan creative and approvals in the months before March
- Registration and exhibiting follow the organiser's own process
Dates and venue verified on londonbookfair.co.uk, October 2026; subject to change by the organiser.
November · Reader-focused
Miami Book Fair
For eight days, a whole city turns the page.
Organised by Miami Dade College, the Miami Book Fair is a public literary festival that takes over downtown Miami with author events, programmes for readers of all ages and a Street Fair of books, food and music. It is a festival for readers, which makes it a natural fit for reader-facing campaigns.
- Fair dates
- 15–22 November 2026
- Street Fair
- 20–22 November 2026
- Location
- Downtown Miami
- Organiser
- Miami Dade College
Goals it may support
- Reader-facing visibility and community connection
- Seasonal social and newsletter content
- Local and regional story angles
Preparation notes
- The 2026 fair is weeks away; ask what is still realistic, or plan for a future edition
- Exhibitor space is applied for directly through the fair
- Reader-friendly visuals and copy matter most here
Dates verified on miamibookfair.com, October 2026; subject to change by the organiser.
Autumn · International rights
Frankfurt Book Fair
Where stories go to learn new languages.
The Frankfurter Buchmesse is one of the world's major international publishing events, with a strong focus on rights and licensing. Its offer includes rights-focused areas such as the Literary Agents & Scouts Centre, alongside a professional programme and public events.
- Next fair
- 6–10 October 2027The 2026 edition ran 7–11 October.
- City
- Frankfurt am Main, Germany
- Character
- International trade fair with rights trading and public eventsWhich days are open to the public is set by the organiser; please confirm on the official site.
Goals it may support
- International positioning for your title
- Rights-ready materials for translation and licensing conversations
- Longer-lead campaigns with time to prepare well
Preparation notes
- Exhibitor registration for 2027 opens in late October 2026
- Know which rights you hold before any rights-focused outreach
- An English-language synopsis and sample are a sensible starting point
Dates verified on buchmesse.de, October 2026; subject to change by the organiser.
CUSTOM PACKAGES
Three levels of support, shaped around your book
Each level builds on the one before. Every package is priced individually for your book, your chosen fair and the services you need.
LEVEL 1
Fair Foundations
Custom pricing
Best forAuthors exploring a first fair who want a clear plan and a professional foundation.
- Fair-fit consultation: which fair suits your book and audience
- Goal setting and a realistic campaign timeline
- Author and book profile preparation
- Review and refinement of your bio and book description
- Essential promotional materials, such as a book one-sheet and core social graphics
- A preparation checklist for your selected fair
LEVEL 2
Author Spotlight
Custom pricing
Best forAuthors ready for a fuller campaign, with press-ready materials and coordinated content around the fair.
- Everything in Fair Foundations, plus:
- Expanded media kit: bios, synopsis, talking points and image guidance
- Campaign creative, which may include a social graphics set and a promotional video or book trailer
- Fair-focused PR planning: story angles, press release preparation and a distribution plan
- Coordinated promotional content before, during and after the fair
LEVEL 3
Global Author Campaign
Custom pricing
Best forAuthors who want our broadest support, across channels and, if they wish, more than one fair.
- Everything in Author Spotlight, plus:
- Broader multi-channel PR planning, which can span multiple fairs
- Additional creative assets tailored to each audience and channel
- Outreach coordination to relevant media and contacts
- Priority coordination with your publishing manager
- Post-campaign reporting on completed activity
Available only by separate confirmation
The packages above are planning, creative and PR services. Pages&Prestige is not an exhibitor or official partner of any of these fairs, so the items below are not included by default. Where one is available through the fair or a third-party provider, we will confirm it in writing, with the provider, rules, deadlines and costs, before you commit.
- Exhibitor or stand space
- Physical book display
- Catalogue or programme listings
- Event tickets and registration
- In-person attendance support
- Media interviews or speaking slots
- Shipping of print copies or display materials
Depends on fair rules · Subject to deadlines · Subject to vendor availability
Pricing is customized to your goals, your book, the fair you choose and the services you request.
Your book fair readiness checklist
Requirements vary by fair and by service. Use this as general preparation guidance; we'll confirm exactly what your campaign needs.
General preparation We can help with this
Your book
Promotional materials
Your plan
From your first message to a coordinated campaign
Clear steps, honest guidance and your approval at every stage.
- 1
Share your book & goals
Tell us about your book, audience and what you hope a fair can do for you.
- 2
Discuss fit
We talk through the most suitable fair and services for your book and timeline.
- 3
Receive your proposal
A customized proposal sets out scope, timing, pricing and anything requiring confirmation.
- 4
Approve materials
You review and approve every piece of copy, creative and press material.
- 5
Coordinate the campaign
We deliver and coordinate the agreed campaign around your chosen fair.
Nothing is published without your approval. You review and sign off on all promotional copy, images, video and press materials before they go live.
YOUR NEXT CHAPTER
Every fair campaign begins with one conversation.
Requesting a plan is free and does not commit you to anything. Scope, pricing and any fair-related options are confirmed in writing.